It started as a story between an artist and his son. Then it took a trip across the United States for Miami Art Basel, in 2024 the exhibit opened in Reno and now it's morphing into an even larger immersive art experience called
UNDER THE MOUNTAIN OPENING SUMMER 2025
The story...
There is a story. A story worth telling. And it starts with a little boy and his father. They move to a new home one Sunday. It was an ordinary Sunday, in an ordinary house. His room was not very clean, and so he spent the whole day arranging it just how he liked. At night he heard a strange scratching noise form inside his closet.
The boy naturally tries to ignore it. But gets louder, and louder, until a gruff voice sounds from behind the door
"Woah what's that?!"
The boy was terrified and stumbled for the stick he keeps from just a moment like this. He slowly opened the closet door, ready for whatever horror lay inside, but there was nothing - a simple, fairly empty closet.
Until something tapped him on the shoulder, and he turned to find a monster! It was a very small monster, about 3 feet tall, with horns, purple fur and big yellow eyes.
The boy fell and scrambled until the side of the closet was at his back.
The monster only said, "Hurry up" and grabbed the boy by the hand, to drag him through the small door that appeared at the closets very end.
They came out through a wishing well, in a strange new world. This places has had many names. And many children to name it. But this boy called it Upside Down Land.
THE NEXT ART IMMERSIVE FROM THE UPSIDE DOWN UNIVERSE OPENS SUMMER 2025.
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